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Footfallcam Retail Analytics

Datazone Systems distributor of Footfallcam in Dubai provides a powerful retail analytic tool for retailers and shopping malls by a comprehensive set of reports and analytics.

Retailers could quickly gain insight into the seasonal traffic patterns, customer trends and support their operational and marketing decision. The retailer can access to all the key metrics or parameter, and drill down for a further insight, e.g. From the overall trend, you can see national average dwell time is dropping, and you may want to drill down to see which store has the most impact on the national average or further compare with other stores.

For any Footfallcam Retail Analytics requirement
contact Datazone Systems
Call us on 800 DZONE (39663) and see how we can secure your property today.

Footfallcam Retail Analytics in Dubai

FootfallCam is a British company, started by a team of experienced engineers with the vision of creating the most advanced people counting system in the market. Through many years of research and development, FootfallCam has developed into a technologically sophisticated system with many world's first innovations. FootfallCam has been providing meaningful retail analytics that helped even large retail chains to boost their sales conversion rate and increase traffic flow.

FootfallCam People Counters are engineered and manufactured in the UK. The counters are designed specifically for retail chains, it is low in maintenance, reliable and does exactly just what the retailers require. It’s a total off-the-shelf solution, so that retailers can start to implement into their stores and get definitive result as to how many customers they have coming into their stores, to calculate sales conversion - a key KPI to manage their business. Footfall counter is the new must-have for retailers.

Footfall is an essential metric to understand visitor's behavior, their preference and visit patterns. The key is to optimize all resources and generate as much opportunities as possible therefore leading to better sales conversions and profit margins. With an increase of understanding on how visitors behave, it gives strong points in devising marketing strategies, sales force planning, hours of operation, traffic flow strategies etc.

Retail Analytics

How Retailers Use Footfall Data in Dubai, UAE

Sales Conversion

The revenue generated from your store does not accurately reflect the stores’ performance. To have a more accurate insight of the performance, its best to look at the ratio of traffic count to number of sales. Then, you will be able to tell that the stores that serves their customer better will have higher conversion than those that don’t, regardless whether their number of sales is higher or lower.

Common questions asked by C-level executives of retail chains and answered by the sales conversion report are:

  • What are my missed opportunity?
  • Which is the best performing store?
  • Which store have the highest traffic but under-performs?

Marketing Effectiveness

With FootfallCam Retail Analytics, you’ll be able to evaluate and quantify the impact of marketing campaign more specifically based on store footfall, number of new customers created, visit frequency of customers, and sales conversion rate. Using the marketing effectiveness report, users will be able to monitor the effectiveness of the campaign from three different time frames, being able to have quantifiable performance and effectively allocate budget on each campaign with expectation management.

Executives use this report to answer the follow:

  • Was my advertisement enticing to attract passers-by in my area to my store?
  • Was there return on investment from the campaign that was held based on sales?
  • Did my campaign have a lasting impact and boost my brand image post campaign?

Retail Footfall
Store Staff Planning

Staff Planning

Staff optimisation allows users to forecast the gains and loss of operating at different hours and determine whether to extend or shorten operating hours. FootfallCam users will be able to optimise the practices of daily operations by identifying the best operating hours to maximise sales opportunity, allocate the right number of staff to serve the incoming traffic, and provide better services to customers.

Store level managers utilise the staff planning report by answering the following questions:

  • Do I have a shortage of staff personnel on the sales floor during peak hours?
  • Are my human resources allocated efficiently during non-peak hours?
  • How many staff should I allocate on upcoming holidays to serve my customers?

Why Datazone Systems?


We are continually evolving & adapting to provide the best to meet the standards of the customers and hence never compromise on the quality of our products.


We make every effort to provide our customers with great products and services & we work just as hard to make sure they are getting the right ones that fit their needs.


Our sales and support staff are extensively trained so they can provide you with the most efficient level of service.


The large variety of products we sell provides you with a non-exhaustive list to choose from.


By establishing partnership with various technology vendors, we are able to offer you the best possible prices.

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